top of page

Work Experience

November 2024 – May 2025

 

AAF NSAC Competition

Syracuse, NY

 

National Student Advertising Competition

June 2024 – August 2024

 

VML

Chicago, IL

 

A WPP-owned full-service advertising agency company 

May 2023 – June 2024 

HOME PARTNERS OF AMERICA
Chicago, IL

                                   

A Blackstone-owned BREIT company

August 2023 -- Present

 

IDEAL PROPERTY GROUP

Chicago, IL

​

Property Management Group 

Strategic Team Member

 

Collaborated with a team of 13 advertising students selected through applications and professor recommendations to compete in the National Student Advertising Competition (NSAC) at Newhouse • Worked on a capstone project for a prominent global brand, developing a comprehensive advertising, marketing, and media campaign • Gained real-world experience by creating strategic solutions and presenting deliverables in a competitive environment • Refined advertising, strategic thinking, and client management skills through hands-on collaboration and mentorship while meeting rigorous deadlines.

Client-Engagement Intern 

 

Collaborated with the Client Engagement team at VML Chicago to support Abbott’s FreeStyle Libre account, contributing to creative and strategy projects, legal and medical review processes, and VO recording sessions • Oversaw over 55 deliverables, tracked production assets, and ensured deadlines for ad spots across US and global markets were met • Led the final intern presentation for ADT Home Security, "The Safest Thrill," in collaboration with peers and team leadership • Engaged with Chicago leadership and mentors, gaining insights into advertising strategies and client management while refining advertising skills through hands-on experience.

Communications Intern

                                                                                      

Collaborates closely with the Senior Leadership Team (SLT) to proactively drive media engagement initiatives and provide critical support to enhance departmental strategies and overall operational effectiveness • Successfully established a weekly newsletter featuring media-highlighted articles, exclusively distributed to the SLT • Oversaw the management of a biweekly company-wide newsletter • Led a team of 15 employees as the Project Manager in the comprehensive update and rewriting of listings within the Atlanta and Houston markets • Pioneered the creation and ownership of a company-wide social media module • Conducted in-depth competitor analysis across eight categories and developed user-friendly slide decks for at-a-glance consumption • Spearheaded an executive visibility campaign to revamp SLT LinkedIn profiles and public social media accounts. 

Marketing Director

 

Spearheads and oversees marketing strategies for a varied real estate property portfolio, with a primary focus on maximizing occupancy rates and elevating property valuations • Maintain vigilant market surveillance and continually refine marketing approaches to ensure sustained competitiveness and prosperity within the marketplace. • Manage all resident reports from 4 company properties. 

Personal Experience

August 2022 – May 2025

 

Delta Gamma Fraternity

Syracuse, NY

 

An international women's fraternity

September 2022- May 2023

 

Main Squeeze

Syracuse, NY

 

The premier acapella group at Syracuse University

President

​

Directed and oversaw a diverse leadership team of 76 professionals, consisting of the Chapter Management Team (CMT) with 9 members, the Joint Chapter Management Team (JCMT) comprising 55 members, and the Nominating Committee (Nom Com) with 12 members • Supervised the Director of Committees and collaborated with a team of 15 committee members • Acted as the presiding officer for key governing bodies, including the Honor Board, the Evaluating Committee (EVC), and the House Corporation Board, overseeing a total of 3 meetings weekly • Manage 268 members, holds weekly meetings for Chapter, Honor Board, CMT, and JCMT, an active member of the Greek Council, and oversees budgeting, planning, and implementing all events and activities. 

​

Director of Chapter History 

​

Plan and implement all formal, informal, and new member ceremonies, and educate the chapter about the value and meaning of Fraternity traditions. • Holds 2 formal chapters per semester • Involved in the education of 67 new members • Ran 1 meeting monthly. 

​

Art & Graphics Director 

​

Creates all graphics and banners hung on the site or posted on Delta Gamma Rho’s social media channels including Instagram, TikTok, Flare, and GroupMe • Developed a total of 14 graphics and 12 banners within the year. 

Public Relations Director

 

Selected as Public Relations Director of Syracuse University’s premier acapella group, Main Squeeze. • Manage the group’s image, outreach, performance promotion, and business response • Sent biweekly outreach emails • Developed member spotlight reel • Designed and posted a total of 32 graphics posted on Instagram and Facebook • Ran TikTok Account and all Livestreams 

© 2023 by Ali Barnard | About Me. All rights reserved.

bottom of page